Solving the Entrepreneurial Gender Gap

Women have climbed to top positions within corporate and academic hierarchies; they make up 46% of the workforce and 50% of college students. Still, only 35% of startup business owners are female. Women have made it into positions of authority in the realm of science and technology, and have contributed to the growth of high-net companies. In a new paper titled “Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers,” Lesa Mitchell, Kauffman Foundation vice president, explains that “More women are entering these fields that ever before. However, while women have broken through the glass ceilings, they seem to encounter ‘glass walls’ that keep them from venturing out of big companies or structured academic setting to launch their own firms at the same rate men do.”

In a 2006 study titled “Gender Differences in Patenting in the Academic Life Sciences,” which tracked over 4,000 science researchers at U.S. universities over 30 years, it was found that men, compared to their female counterpart, were more likely to patent their research and serve on advisory boards (93 percent compared to 6.5 percent). While women looked for more of a work/life balance, men looked to establish new networks.

In the Kauffman article, Mitchell suggests that women entrepreneurs are key to reviving the U.S. economy. She suggests three steps to boost female entrepreneurship: first, increase the non-for-profit opportunities for women to receive funding from high-powered women in addition to networking events; second, successful female entrepreneurs need to be approachable, visible models; third, women need to be encouraged to join science/tech advisory boards, which will help further tech entrepreneurship.

It is not the first time, and certainly not the last time, women have been deemed an “untapped” resource in the entrepreneurial world. Slowly but surely, more female engineers are emerging and starting their own companies. This has been accompanied by an increase in female tech incubators, such as the Female Founder Fellowship (started by The Founder Institute), which has set out a goal to double the number of women in the program. These programs successfully retain talent, and produce female founders across the startup spectrum (post launching their Female Founder Fellowship they saw a 30% increase in female graduates from their program). I believe these solutions are a great opportunity for women to get more involved, and are a step forward in addressing the “three steps” suggested by Mitchell.

Women: Valuable Social…. Gamers?


Once again, a study shows that women are more valuable than men in the social networking space. Visa-owned PlaySpan has found that women are more likely than men to buy virtual items in social games than men, especially Facebook games:

Women outspend males in virtual goods purchases in MMOs with an average spend of $111 vs. $74 (when purchasing directly from the game maker) and $86 vs. $77 (when purchasing from a third party source)

I was surprised when I first read the TechCrunch and the Business Journal that discussed these findings, but after doing some of my own research I realized these numbers aren’t shocking at all, in fact they make perfect sense. The TechCrunch article fails to mention that the average social gamer is a 43-year-old woman! PopCap’s 2010 Social Gaming Research gives a detailed overview of the social gaming space; they found that 38% of the women who play social games play multiple times a day (vs. 29% of males) and that women are more likely than men to play social games with real-world friends and family:

  Women are also more likely to play social games with their real-world friends than men are (68 percent vs. 56 percent) and are nearly twice as likely as men to play social games with relatives (46 percent vs. 29 percent). The vast majority (95 percent) of social gamers play multiple times per week, and nearly two-thirds play at least once a day

Other interesting facts (via PopCap & Gigaom):

  • Facebook is by far the most popular destination for social gamers, with 83 percent of those surveyed saying they play games there, compared with 24 percent who play on MySpace, 7 percent on Bebo and 5 percent on Friendster.
  • Social gamers spend 39 percent of their time on social networking sites/services playing games, compared with chatting with/messaging friends (17 percent) and playing solo games (15 percent). Nearly half (49 percent) said that when they connect to social networks, they do so specifically to play social games.
  • The most popular games are Farmville (69 percent of those who play it say they play once a week or more), Bejeweled (65 percent say once a week or more), Texas Hold’em Poker (63 percent) and Cafe World (61 percent).
  • A little over half (53 percent) of social gamers say they’ve earned and/or spent virtual currency in a game, but only 28 percent have purchased virtual currency with real-world money and only 32 percent have purchased a virtual gift.

So, it makes sense that companies like LimeLife and cable channel Oxygen are entering the interactive-gaming space.. And that companies like Zynga are, in fact, extremely profitable! Knowing all of this to be true… Why doesn’t the tech-savvy female world translate into having more successful female entrepreneurs in the tech space?!

Untapp the Talent

This picture is a part of a larger infographic from the Socialcast Blog titled “Hail To The Female: Untapped Tech Talent,” which I found on Women 2.0.

It highlights the following statistics:

-Women hold more than half of all professional occupations in the U.S., but make up just 24 percent of the high-tech workforce

-For every two men who get a college degree this year, three women will achieve the same

-Despite making up the bulk of the workforce, women are still occupying proportionally fewer positions in technology-based professions 

  • Electrical & electronics engineering: 7.7% of women compared to 92.3% of men
  • Computer hardware engineers: 19.4% of women compared to 80.6% of men
  • Engineering managers: 6.3% of women compared to 93.7% of men
  • Computer & information systems: 27.2% of women compared to 72.8% of men

-The National Center for Education Statistics has tracked the number of BS degrees awarded in CS, the discipline that prepares students for the information tech sector. Even though it shows some growth, their data shows that women are still underrepresented when compared to men

-TechCrunch analyzed the backgrounds of 652 startup founders in the tech industry and found that male and female tech startup founders go through many of the same obstacles and share many of the same motivations

-According to the Center for Women’s Business Research, women own 40% of private business in the U.S.; however, they create only 8 percent of the venture-backed tech start ups, and receive less than 10 percent of venture capitalist funding 

Rebekah Cox of Quora.com on Women in Tech

Rebekah Cox, head designer at QuoraRebekah Cox, head desinger at Quora.com, explains what it’s like to be a women in the Tech Industry in this Huffpost article. She presents the “unfortunately reality,” that women are raised differently than men and so when they enter the industry and are “verbally hit,” they aren’t always prepared. The success of their career is a reflection of how they react, those that brush it off and keep their heads high end up having the most successful careers. Since many women chose to retreat from the tech industry (perhaps for this very reason), the women that stay often feel alone. Rebecca also presents the “fortunate reality,” that women in tech aren’t alone, and if you stick it out long enough you’ll find yourself surrounded by passionate, confident women and will have multiple opportunities thrown your way. Rebekah encourages women to build, learn, and publish; she explains that you must start with the building blocks and that eventually, your hard work will pay off. She points out that “the barriers to entry are pretty low and inexpensive” and that being a women is a competitive advantage – so shoot for the stars!

Women, Both Young and Old, Need Tech Role Models

This week, we had Meebo CTO and co-founder Sandy Jen come into the VentureBeat studio to talk about women and tech.

We’ve featured a few strong and opinionated women CEOs and CTOs in our videos lately, because we think it’s important to show the female faces and voices in the tech industry. And in this interview, Jen said that’s one of the most important things for encouraging more female entrepreneurship.

After we chatted about Jen’s background (not one but both parents were engineers) and the importance of diversity in startup teams, she went on to say that she and many women like her are hesitant to leave companies and step into co-founder roles simply because they don’t see many precedents for that kind of behavior. The young, male entrepreneur/hacker is pretty well glorified by our society, but what Jen wants to see is more visibility for the women who do so.

While we talk a lot about the need for role models and tech education for young girls, not enough is said about the need to encourage grown women to pursue new goals in technology. This includes learning a programming language, starting a company and taking on leadership roles within the community. But as Jen noted in our talk, the biggest encouragement can simply be seeing someone like you doing something you’ve always wanted to do but never tried.

We’re glad to be engineering a small part of that visibility here at VentureBeat, and we hope you find Jen’s words interesting and inspiring.

-Jolie O’Dell, Venture Beat

Alexa von Tobel discusses her reason for starting LearnVest, a company designed to help women get organized, get informed, and get support while making financial decisions.

An Interview with PoverUp Founder, Charlie Javice

I found that microfinance resonated with me, considering that $200 in Thailand, China and Laos, where I had been, makes a difference. You see that impact. We came back and said, ‘Wow, students can really play the most powerful role.’ You don’t need a lot of money to do it. -Charlie Javice

In this video, Charlie Javice, my amazing cousin who is a rising sophomore at Wharton and founder of PoverUp, is interviewed by Diana Drake, editor of Knowledge@Wharton High School.  Charlie talks about why she decided to launch PoverUp (which was named once of Inc. Managazines “11 Coolest College Startups”) and explains how small amount of money can go a very long way in developing countries. Charlie was named one of Fast Company’s “100 Most Creative People in Business 2011,” and she definitely lives up to this title. Charlie is an inspiration for young people and women alike.

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